FLAMMA
The thought of people burning their furniture during the 
war so they could keep warm and cook formed the inspiration for FLAMMA. FLAMMAharks back to one of humanity’s basic needs: making fire. Helmut Smits 
thought it would be interesting to go into IKEA as if he 
were a primitive human being and make fire using 
products found there. This fits the back-to-basics image 
of IKEA and the Swedish lifestyle. IKEA does not, however, sell lighters or matches.

IKEA INGREDIENT:
BUMERANG coat hanger
IKEA 365+ knife
TÅT rope
HUTTEN wine rack
IKEA 365+ PLOCKA egg cup
SMYCKA everlastings
SNILLRIK table mat
FANTASTISK napkins

Text: PLATFORM21 = HACKING IKEA
Dutch multidisciplinary visual artist: Helmut Smits